Friday 23 November 2012

Citizen Independent 1481010 - Digi-Ana C353 Blue

Today I am featuring a watch I've posted a couple of special editions of, but this is one of the original standard types.

The watch is part of the Citizen Independent 1481010 collection, which was released in 1997 as a brand for the young and fashionable, and finished in 2003. More can be found on the range in my overview page (link).

This particular model is based on the C353 module, which was used in the 1481010 range from the start of 1999 until 2002. It is one of many types of Digi-Ana / Ana-Digi watches that Citizen released around that time which featured both a digital LCD display, and an electronic dial display. It was the first model in the Neophilia (meaning the love of new) range with other Neophilia watches being released in later years.
In the C353 watches, the electronic dial is in the bottom left and shows time. It can be set independently from the digital display meaning that you can set the watch up with dual time.

The LCD display takes up most of the watch face and shows time (6 digits with smaller seconds) in the default settings. The watch also has dual alarms, chronograph, and timer functions, which are displayed on the LCD screen. There is also a small cosmetic LCD display in the bottom right which shows a grid of blocks which fill and empty by the seconds.

It uses a one piece continuous curved metal strap, edged with resin, making it have a shiny futuristic feel. Because of this and it's large size, it is often noticed and commented on whenever I wear one.

The full model number for this blue version is C353-S72803, and the catalogue number was IT21-4493S. It's original sale price was 15,000 yen.

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